Today at Coldwell Banker we started
our meeting talking about discrimination of race, age, religion, mental and physical
disability. Later that day I completed a webinar which taught me more about
niche marketing, which I will discuss later. This mornings meeting taught me
some terminology about the real estate business:
·
Blockbusting is where real estate agents try to
encourage white property owners to sell their houses at a loss, by implying
that racial, ethnic, or religious minorities were moving into their previously
racially segregated neighborhood, thus depressing real estate property
values.
·
Redlining is the practice of denying, or
increasing the cost of services by racially determining areas.
·
Real
Estate agent can be found guilty of steering if they are seen to be channeling homeowners into certain
areas.
·
The
primary purpose of the Fair Housing Law
of 1968 is to protect the buyer/renter of a dwelling from seller/landlord
discrimination. Its primary prohibition makes it unlawful to refuse to sell,
rent to, or negotiate with any person because of that person's inclusion in a
protected class.
We then went on two house
visits in the price range of $599,000 in the areas of Marion (over route 6) and
in Rochester. These were properties that were new to the market so the agent in
charge was showing the other agents their new listing and why they estimated
the value they did for the open house day coming up. The valuations are based
upon the market comparison and then adjusted for any niches that particular
property may have other a neighboring one, say with a pool. After the open
house day the agent can then lower the price if they feel they were given a
lack a interest from prospective buyers. Funny enough the second house we
viewed had a lot of family photos dotted around, giving it a warm, homely feel
to it. Some of the photos I thought looked like the background Tabor Academy
campus, I later found out that the family living currently there had two daughters
who attended Tabor, the youngest being a senior when my classmates were
freshmen!
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