Meetings and Marketing

Today at Ameriprise I firstly worked on going through the client data system to ensure that all the clients on Tom’s books had a meeting scheduled with him this financial year. It is advisors policy to ensure they have an annual meeting with their clients to discuss any changes that may need to be taken place. Advisors however, like to try to meet as much as possible as renewals can be done and more money can be made through investments. To make the schedules I would go through the clients passes meeting records to see at what time of year and at what time they prefer to visit, giving consideration for those who live elsewhere other parts of the year and those who have full time jobs who may prefer evening meetings. I went through Tom’s schedule to see which times would be best for him, then filled out an electronic invitation letter stating the time, date, who to call if a change needs to be made and contact information for the client. These then got printed off and enveloped along with a mock timetable of Tom’s schedule in case they preferred another time. I also got a chance to answer the phones, this was actually quite tasking people most of the clients are elderly so they speak softly and don’t like to repeat themselves.

The next task was to make an invitation to a marketing event happening in June in Rode Island. This included information about guest speakers and what the event would entail. The marketing event helps to keep the current clients up-to date on possible product ideas and give a chance for Tom to have potential new clients on his books that help to increase his client base. Events like these help to keep good relationships with clients, which is a must for Tom to encourage other family members to invest with him.  We also filled out paperwork that will get sent to Ameriprise head office in Minneapolis’s, this paperwork can prove to the parent company that this marketing event will be beneficial for the company as a whole, which allows Tom to be reimbursed the expenses incurred from having the guest speaker and the food and drinks at the venue.

This is my last day at Ameriprise for my senior project; I have really enjoyed my time there. I will go back next week for “fun” as I feel spending as much time as possible there will only increase my knowledge base for the field of finance.